DwellMark
Claimed and unclaimed public profiles for agencies, agents, property managers, property businesses, advertisers and verified partners.
DwellMark is a neutral property intelligence and marketplace infrastructure platform. It does not provide legal advice, conveyancing services, financial advice, agency services, deposit custody, instant ownership or guaranteed settlement.
DwellMark video guide
For-business hero, profile claim section or profile directory explainer.
Profile claim readiness
Explore how DwellMark profiles can support reputation snapshots, badges, response quality and transparent conduct signals while keeping paid participation separate from earned trust metrics.
Profile readiness
DwellMark profiles are being structured for claimed profiles, reputation snapshots, badges, response quality and transparent conduct signals across the property ecosystem.
Trust and transparency
Marketplace foundation
DwellMark listings, profiles, authority badges, reviews, complaints and reputation systems are planned as major trust and revenue layers. They must clearly separate paid participation from earned trust, verified conduct, reviews and complaint outcomes.
/profiles
Create future public profiles for agents, agencies, landlords, businesses and service providers with claim and verification workflows.
Future capabilities
Activation requirements
Required disclosure
Claimed, paid and verified profile states must be clearly labelled and must not be blended into earned conduct signals.
/profiles
Build a transparent reputation layer around reviews, complaints, response quality, conduct and authority badges.
Future capabilities
Activation requirements
Required disclosure
Reputation, review, complaint and conduct systems require transparent methodology, moderation, appeal pathways and paid/earned separation.
/profiles
Create future trust-building badges for verified conduct, profile completeness, response quality, transparency and community participation.
Future capabilities
Activation requirements
Required disclosure
Badges must explain whether they are earned, verified, paid, participation-based or administrative status markers.
Marketplace and reputation guardrails
Marketplace launch layer
DwellMark's marketplace layer should launch with clear listing products, profile claim pathways, Foundation Membership positioning and strict paid-versus-earned trust separation.
Launch commercial rule
Paid products can fund visibility, profile tools, listing packages and moderation. They must not buy better earned trust, reviews, complaints outcomes or conduct scores.
One-time listing product · Launch product
A paid property listing product with admin moderation, listing quality checks and no automatic publishing from payment alone.
Premium listing product · Launch product
A premium listing product with verification review, quality checks and clear separation from earned trust/reputation metrics.
Listing add-on · Launch add-on
A clearly labelled short-term visibility add-on for approved listings.
Listing add-on · Launch add-on
A longer visibility add-on for approved listings with clear featured/sponsored labelling.
Profile subscription · Launch subscription
Claimed agent profile tools, profile completeness, authority display and lead/contact readiness.
Profile subscription · Launch subscription
Claimed agency profile tools, team/branch visibility, profile management and business presence features.
Launch campaign product · Campaign product
Launch offer concept for eligible agents/agencies with listing and subscription benefits controlled by a future offers engine.
Profile trust boundaries
Page modules to complete
Commercial marketplace guardrails
20F profiles foundation
Prepare agent, agency, owner, landlord, advertiser and partner profile infrastructure without activating live claims, reputation scoring, billing entitlements or lead routing.
Launch state
foundation only. Claim approvals, billing entitlements, reputation scores and lead routing remain blocked.
Profile types
Claim states
Badge system
Commercial profile products
Sandbox product planned
Future monthly profile tools for claimed agents. Entitlements and claim approval remain disabled.
Sandbox product planned
Future monthly profile tools for agencies, branches and team visibility. Entitlements remain disabled.
Campaign rules pending
Future launch offer with listing and subscription benefits controlled by the promotions engine.
Disclosure required
Future sponsored placement that must be labelled and kept separate from earned ranking.
Backend foundations
Profile system guardrails
20F-2 public profiles
Create the first public profile directory and detail UI for agents, agencies and future partners without activating live claims, contact routing, billing entitlements or reputation scores.
Profile launch state
Public profile UI is visible, but live claims, real verification, contact routing, paid entitlements and reputation scores remain blocked.
Public profiles should clearly show whether the profile is unclaimed, claimable, under review, approved or suspended.
Role, agency and branch verification must remain human/admin reviewed before any public verified claim appears.
Badges must separate claimed, verified, source-backed, sponsored, foundation and earned trust states.
Paid participation can unlock profile tools and labelled visibility, but cannot buy earned trust or conduct scores.
Licensed property manager preview · Canberra, ACT
A demonstration agent profile showing how DwellMark can separate claimed profile tools, verification states, listing contribution and earned trust signals.
Listings linked
2 demo
Claim status
Open
Lead routing
Blocked
Trust
Preview only
Conduct
Not calculated
Reviews
Not calculated
Agency profile preview · ACT-first profile demo
A demonstration agency profile showing branch/team readiness, profile completeness, sponsored disclosure and paid-vs-earned separation.
Branches linked
1 demo
Claim status
Blocked
Paid visibility
Disabled
Trust
Preview only
Conduct
Not calculated
Reviews
Not calculated
Public profile guardrails