DM
DwellMark
Trust. Risk. Reputation.

Listing pricing and services

Choose the right listing, boost, SEO or advertising pathway.

Compare DwellMark listing tiers, visibility boosts, AI SEO optimisation, Meta advertising support and business subscriptions with clear included, excluded and upgrade-path detail.

Submit a listingFor businessBrowse listings

Premium pricing UX rule

Find the right DwellMark commercial pathway.

Start with the listing tier, then add visibility, AI SEO, Meta advertising or agency workflow support only when it adds clear value. Every paid option must stay separate from earned trust, review, complaint and conduct signals.

Choose listing tier
Add visibility boost
Add AI SEO
Add Meta campaign

Listing packages

Premium collapsible benefits for every package.

Each tier shows what is included, what is excluded, who it is best for and how to upgrade. Planned packages require final commercial and fulfilment approval before activation.

Approved catalogue

Standard Property Listing

$295 + GST

Core listing submission pathway with admin moderation and listing quality checks.

Best for: Owners, agents and agencies that need a clean DwellMark listing pathway.

View benefits, exclusions and upgrade path

Included

  • ✓ Listing submission pathway
  • ✓ Basic property details
  • ✓ Photo/media readiness notes
  • ✓ Admin moderation gate
  • ✓ Listing quality review
  • ✓ Profile/agency link where available
  • ✓ Pricing and disclosure display

Excluded / not guaranteed

  • — Verified listing badge
  • — Featured placement
  • — Meta advertising campaign
  • — AI SEO optimisation bundle
  • — Verified asset readiness review
  • — Automatic publication
Upgrade path: Upgrade to DwellMark Verified Listing or add AI SEO and featured boosts.

Approved catalogue

DwellMark Verified Listing

$495 + GST

Enhanced listing product with verification review and paid-versus-earned disclosure.

Best for: Premium listings that need stronger trust context and verification review.

View benefits, exclusions and upgrade path

Included

  • ✓ Everything in Standard Listing
  • ✓ Verification review workflow
  • ✓ Verified listing eligibility check
  • ✓ Enhanced listing quality score display
  • ✓ Source/document readiness notes
  • ✓ Trust and disclosure panel
  • ✓ Priority moderation lane when available

Excluded / not guaranteed

  • — Guaranteed verification outcome
  • — Featured placement by default
  • — DwellMark Score manipulation
  • — Review or conduct score boost
  • — Meta ad spend
  • — Legal, valuation or investment advice
Upgrade path: Add 7-day or 30-day featured boost, AI SEO Pro or Meta campaign package.

Planned add-on bundle

Premium Listing Bundle

Pricing to confirm

Planned bundle combining verified listing, AI SEO support and selected visibility options.

Best for: Listings that need stronger presentation, copy, search readiness and launch support.

View benefits, exclusions and upgrade path

Included

  • ✓ Verified listing pathway
  • ✓ AI SEO listing copy
  • ✓ Search-friendly summary
  • ✓ FAQ-ready content block
  • ✓ Social preview copy
  • ✓ Featured boost eligibility
  • ✓ Enhanced listing presentation review

Excluded / not guaranteed

  • — Enquiry outcomes are not promised
  • — Ranking outcomes are not promised
  • — Sale or lease outcomes are not promised
  • — Meta ad spend unless packaged
  • — Earned trust score manipulation
  • — Automatic publication
Upgrade path: Upgrade to Elite campaign support or add Meta Growth Campaign.

Future premium package

Elite Listing Campaign

Pricing to confirm

Future premium campaign layer combining listing, trust, optimisation and campaign support.

Best for: High-value listings, verified asset pathways and premium campaign launches.

View benefits, exclusions and upgrade path

Included

  • ✓ Verified listing pathway
  • ✓ AI SEO Pro
  • ✓ Premium listing copy
  • ✓ Campaign-ready creative notes
  • ✓ Meta campaign planning
  • ✓ Verified asset readiness pathway
  • ✓ Enhanced reporting notes

Excluded / not guaranteed

  • — Financial product advice
  • — Investment advice
  • — Valuation advice
  • — Buyer or tenant interest is not promised
  • — Platform ranking outcomes are not promised
  • — Guaranteed verified asset approval
Upgrade path: Future verified asset and Property Asset Passport pathways after legal/compliance review.

Full comparison table

Listing package comparison.

FeatureStandardVerifiedPremiumElite
Listing submissionIncludedIncludedIncludedIncluded
Admin moderationIncludedIncludedIncludedIncluded
Listing quality reviewBasicEnhancedEnhancedPremium
Verified listing reviewNot includedIncludedIncludedIncluded
AI SEO copyAdd-onAdd-onIncludedPro included
Featured visibilityAdd-onAdd-onSelected add-onCampaign support
Meta ad supportNot includedAdd-onAdd-onPlanning included
DwellMark Score manipulationNeverNeverNeverNever
Automatic publicationNoNoNoNo

Boosts and visibility

Boosts should be clearly labelled and separate from earned ranking.

$99 + GST

Featured Listing Boost — 7 Days

Short featured visibility period for approved listings.

Paid/featured label required

$249 + GST

Featured Listing Boost — 30 Days

Longer featured visibility period for approved listings.

Paid/featured label required

From $295 + GST / month

Sponsored Agent Spotlight

Sponsored profile/listing visibility for approved agents or agencies.

Sponsored label required

From $495 + GST / issue

Monthly Report Sponsor Placement

Sponsored placement inside monthly property intelligence reports.

Sponsored label required

AI SEO and optimisation

AI SEO + Discovery Optimisation can become a DwellMark differentiator.

Pricing to confirm

AI SEO Listing Optimisation

AI-assisted title, description, suburb-intent and discovery optimisation for a listing.

View inclusions
  • ✓ Listing title review
  • ✓ Search-friendly description
  • ✓ FAQ snippets
  • ✓ Social preview copy

Pricing to confirm

AI SEO Pro + Discovery Pack

Advanced AI-search-friendly content package for premium listing visibility preparation.

View inclusions
  • ✓ Structured copy
  • ✓ Suburb intent map
  • ✓ Schema-ready notes
  • ✓ LLM discovery summary

Pricing to confirm

Listing Quality Review

Manual/admin listing quality pass before publication or verified listing review.

View inclusions
  • ✓ Completeness check
  • ✓ Disclosure check
  • ✓ Media readiness
  • ✓ Trust signal review

Meta advertising packages

Optional paid distribution for approved listings.

Meta advertising packages can support listing visibility across Facebook and Instagram. Ad spend, targeting, creative approval and reporting rules require final fulfilment policy before launch.

Meta Launch Boost

Pricing to confirm + ad spend

Entry Facebook/Instagram campaign setup for one listing.

View inclusions
  • ✓ Campaign structure
  • ✓ Primary copy
  • ✓ Basic audience direction
  • ✓ Launch checklist

Meta Growth Campaign

Pricing to confirm + ad spend

Stronger listing campaign with multiple creative/copy variants and audience segments.

View inclusions
  • ✓ Multiple copy variants
  • ✓ Audience segments
  • ✓ Creative direction
  • ✓ Performance notes

Meta Premium Campaign

Pricing to confirm + ad spend

Premium campaign planning for high-value listings and agency/property campaigns.

View inclusions
  • ✓ Campaign plan
  • ✓ Creative variants
  • ✓ Retargeting-ready structure
  • ✓ Reporting notes

Business subscriptions

Ongoing profile and agency participation.

$49 + GST / month

Agent Profile Pro

Claimed agent profile tools, profile completeness and future lead/contact features.

$149 + GST / month

Agency Profile Pro

Agency profile management, team/branch visibility and future dashboard access.

$149 + GST / month base

Foundation Membership Launch Offer

Launch offer concept with eligibility-controlled listing and subscription benefits.

Visibility and advertising comparison

Boosts, sponsored placements and Meta ads differ.

ServicePricePurposeDisclosure
7-day boost$99 + GSTListing add-onFeatured label required
30-day boost$249 + GSTListing add-onFeatured label required
Sponsored Agent SpotlightFrom $295 + GST / monthProfile/agent visibilitySponsored label required
Monthly Report SponsorFrom $495 + GST / issueReport sponsorshipSponsored label required
Meta Launch BoostPricing to confirm + ad spendExternal paid distributionNo lead outcome is not promised
Meta Growth CampaignPricing to confirm + ad spendExternal paid distributionNo lead outcome is not promised

Paid can improve

Listing presentation
Listing completeness
Featured visibility
Sponsored placement
AI SEO copy
Meta advertising distribution
Profile presentation
Campaign readiness

Paid cannot buy

DwellMark Score
Conduct score
Review score
Complaint outcome
Verified conduct
Source-backed truth
Legal credibility
Ranking manipulation

Agency and agent bulk listings

Agency bulk listing upload workflow.

Larger agencies will need a guided bulk upload pathway for multiple properties, including spreadsheet upload, media mapping, floor plans, documents, service tiers, add-ons, validation and approval.

View planned bulk upload benefits and requirements
Faster onboarding for multiple listings
Agency profile linked before upload
Spreadsheet-first property data import
Image, gallery, floor plan and document mapping
Per-listing service tier and add-on selection
Validation before admin moderation
Approval workflow before publication
1

Provide instructions

Explain required fields, media rules, pricing options and approval boundaries.

2

Agency profile

Confirm the agency, office, contact user and permission level before any upload.

3

Upload spreadsheet

Recommended file type: CSV or XLSX for property data, pricing, suburb and feature fields.

4

Add galleries, floor plans and documents

Upload or map images, gallery sets, floor plans, PDFs and supporting documents.

5

Apply service tier and add-ons

Choose listing tier, AI SEO, boosts, Meta packages or verification options per property.

6

Validate and review

Flag missing fields, duplicate addresses, media issues, compliance gaps and paid/sponsored labels.

7

Approve listing

Admin approval remains required before publication or paid placement fulfilment.

Bulk upload remains planned only. No spreadsheet parsing, uploads, storage, listing publication, admin approval writes, checkout, AI fulfilment, Meta fulfilment or customer emails are activated in this phase.

Commercial guardrails

Payment does not publish a listing automatically.
Paid or sponsored placement must be clearly labelled.
Boosts and ads do not change DwellMark Score, conduct signals or review outcomes.
AI SEO does not guarantee Google, Meta, marketplace or AI-search ranking.
Meta advertising packages do not guarantee leads, buyers, tenants, sale price or rental outcome.
Verified listings require review and are not guaranteed by payment alone.
No legal, financial, valuation or investment advice is included.
Live checkout and fulfilment remain disabled until launch gates pass.

Package decision guide

Choose the right combination: listing tier, boost, AI SEO or Meta support.

This guide helps buyers understand when to choose a base listing, when to add visibility, when AI SEO is useful and when a Meta campaign should be considered.

Open the buying guide: benefits, exclusions and recommended pathways

Start with a listing tier

Use Standard or Verified Listing as the base product before considering paid visibility or campaign add-ons.

Add boosts for visibility

Use 7-day or 30-day boosts when a listing needs clearly labelled extra marketplace exposure.

Add AI SEO for discovery

Use AI SEO when the listing needs stronger copy, suburb-intent coverage, FAQ snippets and AI-search-friendly structure.

Add Meta for paid reach

Use Meta packages when the client wants external Facebook/Instagram distribution, subject to campaign approval and ad-spend rules.

Payment, boosts, AI SEO and Meta advertising support do not guarantee listing performance, buyer or tenant interest, search ranking, DwellMark Score improvement, review outcomes, conduct ranking or verified status.

Ready to prepare a listing?

Choose a listing tier, then add visibility, AI SEO or advertising support only where it makes sense.

Submit a listingFor businessBrowse listings